Jitendra Kumar is the founder and director of Varanasi Loom to Luxury, a social enterprise focused on the preservation of India’s ancient craft of handloom weaving by supporting the economic empowerment of weavers and helping to build
stronger communities. At the same time, Loom to Luxury is bridging the gap between its skilled weavers and the world’s luxury designers who have long faced challenges accessing the local market for hand woven silks jacquards. While quality and design needs to stand at the forefront of product design, Loom to Luxury upholds a high standard when it comes to the social wellbeing of its weavers and their communities.