Our Heritage
Jitendra Kumar is the founder and director of Varanasi Loom to Luxury, a social enterprise focused on the preservation of India’s ancient craft of handloom weaving by supporting the economic empowerment of weavers and helping to build stronger communities. At the same time, Loom to Luxury is bridging the gap between its skilled weavers and the world’s luxury designers who have long faced challenges accessing the local market for hand woven silks jacquards. While quality and design needs to stand at the forefront of product design, Loom to Luxury upholds a high standard when it comes to the social wellbeing of its weavers and their communities.
HANDCRAFTED VS HANDMADE
In a world of mass-made perfection, handcrafted pieces hold a soul of their own.
Each curve, texture, and imperfection tells the story of human touch — of hours spent shaping, polishing, and dreaming. Handcrafted isn’t just a process; it’s a celebration of patience, culture, and authenticity. It’s where tradition meets creativity, and raw materials transform into art that feels alive. When you choose something handcrafted, you don’t just wear or own it — you carry the maker’s spirit, their craft, and their legacy. That’s the true essence of handmade — timeless, soulful, and beautifully imperfect. ✨
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Welcome to Varanasi Loom to Luxury, one of the last remaining handloom silk weaving enterprises in India. .
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