The Company
Varanasi Loom To Luxury
About the Company
Loom to Luxury Private Limited is a social enterprise founded in 2013 by native Jitendra Kumar. Kumar studied textile design at the Inter National Institute of Fashion Technology in Chandigarh, India, during which time he traveled to Varanasi to learn about the Jacquard hand loom. At the same time he became heartened by the critical plight of the local weavers who were either struggling to feed their families or leaving the craft entirely and committed to one day return.
The key to sustainability for these weavers lies in market access. With the local sari market diminishing, weavers must look elsewhere for orders, but are then often met with challenges to meet the quality standards of an export market.
Loom to Luxury serves as a bridge between the weavers and these buyers. It handles all marketing and communication, as well as product development and design creation with buyers and then passes orders to master weavers. Loom to Luxury is headquartered in city of Varanasi with a staff of 12 people and a current roster of 37 full time weavers are located in the surrounding rural villages of Kotwa and Ayodhapur. While quality and design needs to stand at the forefront of product design, Loom to Luxury upholds a high standard when it comes to the social wellbeing of its weavers and their communities.
Guided by Purpose: Our Partnership
Loom to Luxury’s foundation is built on expert guidance and deep ethical commitment.
We are profoundly grateful to Nest, a U.S.-based nonprofit dedicated to empowering global artisans, for their invaluable partnership. They worked alongside us to develop the very pillars of our company—from fair wage structures and artisan well-being to sustainable business practices and community impact. Their mentorship ensured that from day one, our operations are rooted in transparency, respect and meaningful change.
Our Commitment: Fair Wages & Visible Hands
- Loom to Luxury believe in making every
contribution visible and valued. Our model ensures: - Fair, living wages for every artisan, recognizing skill, time, and heritage.
- Empowerment of women artisans wives, sisters, daughters, mothers of the weavers – are responsible for all of the preparation and spinning of weft yarns needed for weaving and cutwork and finishing of the final fabric. They are integral to the craft and Loom to Luxury is committed to the inclusion and empowerment of women as a source of additional income for the family as well as to develop a greater sense of pride and confidence with these women.
- Direct partnerships with weavers and their households, fostering economic
stability and gender equity within the community.
Honoring Heritage, Crafting Tomorrow
The art of handloom Jacquard weaving is one that goes back hundreds of years in Varanasi and spans generations, the skill being handed down from father to son. Loom to Luxury weaves exclusively with Jacquard hand looms using traditional techniques throughout the process to create modern designs and showcase the vast abilities of this loom.
Preservation of this knowledge and skill, however, requires the intel to continue to be passed down to a new generation of weavers to stay alive.
when you choose a Varanasi Loom to Luxury creation, you are:
- Preserving a centuries-old art of handloom weaving.
- Supporting women’s financial independence and recognition in the craft ecosystem.
- Choosing slow, thoughtful fashion that values people over speed, and quality over quantity.
- Investing in a model built with expert guidance to ensure genuine, lasting social impact.
Our Commitment: Fair Wages & Visible Hands
Loom To Luxury is committed to a transparent, fair, and human-centred approach to craftsmanship. This is a luxury that feels right in every sense: gorgeous to wear, rich in story, and honourable in its making.
Join Our Story
Its not just a textile—its a movement that honors hands, hearts, and heritage. Together, we can weave a future where luxury is defined by ethics, and every weave tells a story of fairness.
Fabric
Shop
Textile Tour
Customize
Founder
