Our Story

Varanasi is home to one of the world's most celebrated silk weaving traditions, and Loom to Luxury brings that heritage to luxury houses looking for fabrics with true craftsmanship behind them. Our weavers create handloom textiles in a dedicated atelier built for the standards of luxury production. Brands get the beauty and character of handwork, with the precision, consistency, and accountability that luxury sourcing requires.

The atelier was built to solve the challenges that have long made fine handloom sourcing difficult. Weaving in Varanasi has traditionally happened in homes, where monsoon rains and humidity can damage silk and stop production for weeks. Our atelier protects delicate fibers through every season, so production continues year-round and every length of fabric is woven in controlled, clean conditions. Working under one roof also means close oversight of each stage of the process, from setting up the loom to the finished fabric. This is the attention to detail that luxury textiles demand, and the consistency that keeps a collection's quality the same from sample to final order.

Sourcing with Loom to Luxury also means knowing exactly how your fabric is made. Our atelier provides a formal workplace with safe, well-ventilated conditions, where women work on equal terms and Hindu and Muslim weavers work side by side. Beyond the looms, it serves as a gathering place for the wider weaving community - a center for learning, health, and connection that helps keep this craft alive for the next generation. The atelier was designed and built in partnership with Nest, a nonprofit that sets standards for ethical handcraft production and supports artisan businesses worldwide. Nest remains a close partner today, and through that work our weavers have received design training and our collections have been presented to brands in Paris and New York.

Sara has been a foundational pillar and guiding force for Loom to Luxury since its inception alongside founder Jitendra Kumar. A strong believer in Indian culture and the spiritual concept of *moksha* in Varanasi, she found not only a profound sense of belonging in the sacred city but also the love of her life, her now husband.

Graduating from the State University of New York at Buffalo with a degree in Arts Management and Marketing, Sara is an expert in bridging art and business with over 20 years of experience. She intimately understands the specific needs and challenges faced by artisans, which allows her to develop sustainable solutions for craft-based industries.

Professionally, she spearheaded Loom to Luxury's early marketing, cultivated lasting buyer relationships through exceptional transparency, and was instrumental in establishing the fair-wage ethos that empowers every artisan and defines the brand's soul.

A dedicated photographer and traveller, she continues to follow her heart, which belongs to creating social impact, preserving craft, and driving change that brings smiles to the faces of artisans.